Imagine getting a new iPad and immediately destroying it. Crazy? For a couple of years, a blender company has been running a series of web videos demonstrating how their products can liquefy almost anything. This week the “Will It Blend?” show destroys—yes—an iPad. This isn’t the first time they’ve killed an expensive gizmo in a whirl of spinning blades, but each time it’s enough to make you cringe. See for yourself: